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Mad Men, Season 3

Week 5: This Show's Not a Soap. It's a Time-Travel Device.

Posted Tuesday, Sept. 15, 2009, at 10:40 AM ET

John, I like your reading of Don's heart-to-heart with Dennis Hobart (and I think you've solved the Case of the Subsequent Stink Eye). But one question we haven't covered is this: Why, in a show that's chockablock with characters we'd like to spend more time with—Joan, Ken, Roger, even Moneypenny—do we keep getting introduced to new ones? Don has now had two mysterious male-bonding sessions over makeshift cocktails—the first with Conrad Hilton, the second with Warden Den—and although both have deepened our understanding of Don's mental state, neither has added much in the way of plot.

Indeed, the season thus far has been short on plot—at least the sort of soapy, sequential, who's-in-bed-with-whom Mad Men story lines we're used to. Contrast what we've seen so far with Season 1, when by Episode 5 we knew that Don had a secret identity, that Don and Pete were cheaters, that Don was torn between two mistresses. Somehow, Mad Men has become a show that's less about what happened than what it felt like. It's a fascinating strategy, one that transforms the show from a juicy period drama into something more like a time-traveling DeLorean that just happens to air Sunday nights on AMC. Step right up, folks, and understand what it felt like to be a privileged Northern white woman when Medgar Evers died! To be a small child as the Vietnam War kicked to life!

Do you guys agree that there's been a shift in tone? Or am I making too much of the early episodes, given that a juicy teacher-nookie plot arc seems about to get under way? I'm enjoying the shift thus far, but I majored in American history. I wonder whether viewers will stick around for this slower approach. And I also wonder whether the show can deepen our understanding of the era. So far, what we've seen is fascinating, but not much of it has been surprising.

One thing I liked this week was the show's tack on race. In previous exchanges we've hoped that some of the episode's black characters would take a more central role, that we might get a portrait of how Carla sees the Drapers or a day riding the elevator with pun-loving Hollis. ("Every job has its ups and downs.") But this week, Mad Men took an oblique approach, showing what the beginning of the civil rights struggle felt like to oblivious white people who didn't fully comprehend why such a struggle might be needed.

A final note on Peggy. I don't really think she's going to leave Sterling Cooper. But if she does, I bet she'll find herself marginalized at Grey—blundering Duck surely has less power there than he suggests—and realize how fragile and rare the autonomy she enjoys at Sterling Cooper is. She's been flying so high this season that I fear a comeuppance in her future. She'll be back with her tail between her legs. And what did you make of Pete's "things you do affect me"? He's talking about the job offer, but he's also talking about their progeny. I thought the abandoned baby was water under the bridge at this point. Apparently not.

Jealous of the house cat,
Julia

Week 5: This Show's Not a Soap. It's a Time-Travel Device.

Posted Tuesday, Sept. 15, 2009, at 10:40 AM ET
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Patrick Radden Keefe is the author of The Snakehead: An Epic Tale of the Chinatown Underworld and the American Dream, which has just been published. John Swansburg is Slate's culture editor. You can e-mail him at and follow him at www.twitter.com/swansburg. Julia Turner is Slate's deputy editor. You can e-mail her at or follow her on Twitter at http://twitter.com/juliaturner.
Stills from Mad Men © 2009 American Movie Classics Company LLC. All rights reserved. Stills in entries 65-70 by Carin Baer.
COMMENTS

Series creator Matthew Weiner has stated he leaves nothing for future seasons and puts everything out there each season, like its the last, and this episode could almost double as a series finale. I think when Mad Men eventually ends its run, there will be discussion whether this episode was the proper series finale and should have called it quits right here, or will Weiner have new and interesting places to take us in season 4?

-- guyroy
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"And the way that they saw themselves is gone." Julia, I think this pretty clearly refers to Peggy having her child and giving it away. Until Peggy told Pete about the baby, Don was only person on the show outside of her family and priest that knew her secret. Don was the one that visited Peggy in the hospital after she gave birth and had been out of work for a while.

-- BumblebeeMan
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Who's in charge, Betty or Henry? Something that surprised me was the amount of involvement Henry had in Betty's divorce advice. Does it ring true for the period that Henry went to the lawyer with Betty and apparently also knew the lawyer and may have selected the lawyer for Betty? And, when Betty told Don that she would be consulting with a divorce attorney and Don should too, was she simply parroting Henry's words?

Certainly since Henry's divorced he knows the routine and I can understand him giving Betty the benefit of his experience. Last episode Henry was willing to give Betty the time she needed and he would wait. Now, things are fast-tracked to Reno. I'm sure that it's been hard for Betty to continue to live in the same house with Don who continues to deny Betty's feelings. But, seeing Betty sitting in the lawyer's office on the sofa with Henry, reminded me of Betty sitting on the sofa with Glen last season. Then, when Don confronts Betty about Henry, they seem to be having their first real fight.

Anyway, I wonder if Betty/Henry are the 'lasting love' mentioned in the Roy Orbison song at the end.

-- lkd711
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I think season 4 will include a serious health issue for Don-perhaps lung cancer. Note the cough at the beginning of the last episode. Also the brief scene when Sterling's dog food heiress old flame states that her first husband died of lung cancer, there is a brief cut to Don lighting up another. Thoughts while I write an order for Don to get a screening cat scan.

-- ldbmd
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