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The King of Madison AvenueA podcast with Kenneth Roman.

By Daniel GrossPosted Friday, Feb. 6, 2009, at 7:13 AM ET

The Big Money presents "Every Day I Read the Book," featuring Daniel Gross. Dan's guest today is Kenneth Roman, author of the new book The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising. Ken discusses this singular story of an immigrant waiter who became the most influential advertising executive of all time.

Listen using our audio player below or download the MP3.

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Daniel Gross is the Moneybox columnist for Slate and the business columnist for Newsweek. You can e-mail him at and follow him on Twitter. His latest book, Dumb Money: How Our Greatest Financial Minds Bankrupted the Nation, has just been published in paperback.
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