"Click!" began with an open call for photographs (one per person) relating to the theme "Changing Faces of Brooklyn." The 389 images received were displayed anonymously on the museum's Web site, where people could log on and evaluate them, one by one, on a sliding scale from "least effective" to "most effective." The evaluators were also asked to rate their own knowledge of art from "none" to "expert."

As in many juried photography shows, the evaluators were looking at digital images rather than at photographs printed on paper. However, the organizers of "Click!" showed a peculiar disregard for the physicality of photographic prints. After the six-week evaluation period, the top 20 percent of the images were printed in sizes ranging from 20 by 30 inches to 5 by 7 inches. The higher-ranked images were printed larger. These 78 photos were then displayed in a tiny corner gallery, unframed, in a random, salon-style installation. The exhibition designer, Lance Singletary, explains on the museum's blog that "Click!" is "not foremost a photography show, but rather an art installation addressing the conceptual nature of a crowd-curated exhibition." Which seems to mean that the photographs are not treated as works of art but as bits of conceptual data.