On a Web site devoted to "the skeptical examination of the claims of self-proclaimed skeptics," author Ted Dace considers how corporations and rationalist ideologues each exploit the rhetoric of doubt. "Where corporate skeptics dismiss evidence they don't like as 'junk science,' " he says, "ideological skeptics favor 'pseudoscience' as the term of abuse." In both cases, they're appealing to a philosophy of reductionism—to naked capitalism on the one hand and mechanistic biology on the other.