When "© Murakami" opened at the Museum of Contemporary Art in Los Angeles last fall, much was made of the fully functioning Louis Vuitton boutique rudely plopped down in the middle of the exhibition. It was an intentionally provocative gesture and an unambiguous statement of Murakami's position that art and commerce can be mutually enriching activities. The boutique has been reconstructed in Brooklyn, and Murakami isn't kidding when he says that it's "the heart of the exhibition itself."

Murakami began working with Louis Vuitton in 2002, when the company's artistic director, Marc Jacobs, invited him to design his own version of the iconic LV monogram. He replaced the classic warm browns with a rainbow of pretty pastel colors and—presto!—the bags became an instant media sensation—and, for the rich and au courant, a must-have.


Louis Vuitton/Roberto D'Addona.


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