Slate's Bizbox
ad report card: Advertising deconstructed.

Look Who's LaughingGiggling babies have taken over YouTube. Next stop: Madison Avenue.

By Janelle Nanos
Posted Monday, Dec. 31, 2007, at 7:40 AM ET

(Continued from page 2)

Grade: A-. The spots are engaging and eye-catching. What's more, they provide a reprieve from all the horrid insurance commercials that aim to frighten us into buying the most comprehensive plan possible. (I'm talking to you, Dennis Haysbert, and your creepy Allstate ads.) Plus, the ads bring us one step closer to testing a long-held theory of mine: A 24-hour network that featured only babies—tiny humans, big-eyed pandas, lion cubs—could perhaps bring about world peace.

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Janelle Nanos is an editor at National Geographic Traveler, where she edits the Intelligent Travel blog. She lives and writes in Washington, D.C.
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