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Let's RollField-testing Heelys, the sneakers with wheels.

Illustration by Charlie Powell. Click image to expand.You probably know what Heelys are even if you've never heard of them: They're the sneakers with wheels in the heel, the ones that allow kids to transition from a walk to a roll with unnerving ease. You'll be keeping pace with what appears to be a normal, ambulatory youngster when all of a sudden he's gliding ahead, weaving effortlessly through foot traffic. For those of us who came of age in the rollerblade era, this can be a discomfiting experience—we're not used to recreational footwear that doesn't advertise itself as such. We're also, I suspect, a little bit envious. In just the last couple of years, the shoes have become wildly popular with kids—Heelys Inc. had $188 million in sales last year, up from $21.3 million two years earlier—but most adults don't suspect that you can get Heelys above a size 5. It turns out you can. So I decided to get a pair and see what we've been missing.

Easier said than done, actually. You can't buy Heelys directly from the company, so you've got to go hunting at Zappos, the Sports Authority, Modell's, and the like, and the pickings in the adult sizes tend to be slim. Then there is the question of aesthetics. Heelys come in about 30 styles for men, ranging from reprehensible (what can brown on brown do for you?) to still pretty bad. Most of the models are designed to look like skate shoes, though a few resemble Nike trail runners.

After searching high and low for a reasonably appealing pair in my size, I gave up. I settled on two possibilities: one a somewhat innocuous blue and white pair that I thought might pass for something in the Adidas tennis collection, the other an egregiously ugly number featuring perforated leather, faux-suede, and reflective trim. I was hoping the innocuous pair would pan out, as I thought they'd allow for an element of surprise—those are Heelys?—but when the shoes arrived, I saw they were innocuous only by comparison. Heelys are by necessity a bulky shoe, as the heel needs to be deep and wide enough to house, essentially, a skateboard wheel. No one was going to mistake these clodhoppers for my trusty Rod Lavers.

The ugly pair, on the other hand, were charmingly so. An enormous, ketchup-red Heelys logo adorned the flank of each shoe. A graffito on the tongue challenged the reader to "Grind This!," a directive the midsole backed up with an obsidian grind plate. My choice was made.

Before describing the "heeling" experience—Heelys owners, like good dogs, are said to heel—it's important to dispel what I've found to be a common misconception. Like many heeling neophytes, I'd been under the impression that the wheels fully recessed into the soles of the shoes when not in use and were perhaps deployed by a wriggling of the toes or some other hidden mechanism. The wheels are in fact removable, but you need a tool to get them out, and it's not all that simple to ditch the wheels once the shoes are on your feet.

The upshot is that if you want to go out heeling, you've got to commit to having the wheels in, and walking with wheels is not easy at first and never very comfortable. Kids don't seem to be bothered by this, but I swear my Heelys were starting to give me shin splints. I had thought that Heelys would be as well-suited to an afternoon constitutional as they are to an afternoon of can-openers and toe jams. Instead, even if you're just walking across the street to your favorite heeling spot, you have to be sure to come down on the ball of your foot with each step, lest you accidentally engage the wheel and go flying, as if slipping on some invisible banana peel. My biggest wipeout to date happened while walking, not heeling. I was on my way home from a field test, talking on the phone, when one of my wheels caught a little too much pavement, I launched into an inadvertent grand jeté and came down hard on my coccyx. It took a few minutes, but I eventually found my phone in a nearby shrub.

Compared with walking in Heelys, heeling is pretty simple, once you get the hang of it. You push off with one leg, put the other forward and lean back on your heels. Roll and repeat. It takes a little while to find your balance, but when you do, it's not long before you're gliding along with the distinct, nonchalant air of a kid in Heelys: Yeah, I've got wheels in my shoes—what of it?

I tested my Heelys in a variety of environments. I heeled the paths of Central Park. I heeled to work one day, stepping deliberately to avoid killing myself on the subway stairs or rolling in front of an oncoming F train. I cruised around my neighborhood in Brooklyn, noticing for the first time how varied its sidewalks are: Some are smooth and flat, others so beveled as to stymie even the most vigorous attempt to heel. I took in "The Shapes of Space" show at the Guggenheim, attracting quizzical looks but surprisingly no reprimands from the docents as I spiraled my way from the sixth floor down to the lobby. But by far my favorite venue for heeling was Whole Foods. The concrete floors in the Columbus Circle store are well-buffed and slightly veneered, making them slick but not slippery.

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John Swansburg is Slate's culture editor. You can e-mail him at and follow him at www.twitter.com/swansburg.
Illustration by Charlie Powell.
COMMENTS

Remarks from the Fray:

Absolutely right - the goal is to get the kids to accompany you uncomplainingly. My kid wears her Heelys in the Park Slope Food Co-op - it is the ONLY way to make that trip tolerable for her, and she loves the floors there.

--LJND

(To reply, click here.)

As a person who works in a retail business with plenty of glass objects and pointy cornered tables, I speak for my store when I say Heelys are the worst possible shoe on the planet. Not only do my co-workers and I have to worry about our merchandise and props being toppled over, but also if a child falls and hits their head on one of our tables we could be liable for it. Even though, in my option, we shouldn't have to worry about that. I have seen plenty of children in our store with those shoes and they are bothersome when trying to navigate around them, tables, and other customers with heavy boxes. These shoes do stop well I have seen many close calls when a child falls forward after they stop using the wheel. These close calls happen also when they try to move out of someone's way in close quarters.

--aisuru113

(To reply, click here.)

If you are an adult and you wipe out, it's your fault. If you buy them for your kids and they go sailing into a plate glass window, that's your bad, too.

What about those of us who are walking in one of those stores, thinking that the other people in there with are walking also? Having the share the store with somebody who can--without warning--shift to much faster speed is turning into a real problem, one that is going to leave people sprawled among the Whole Foods lettuces or encourage a new generation of signage prohibiting heeling along with other dangerous activites.

I thought that the kids sailing through my supermarket just had parents who didn't know how to keep them under control. Now it appears that the children are actually encouraged to do that shit and make me look like an old fart for being pissed off.

--jds2006

(To reply, click here.)

I can't imagine why these disasters-waiting-to-happen haven't spawned a whole cottage industry of trial lawyers in every state suing the bejesus out of this company. Even the seven-year-old I know constantly wipes out in his shoes. It's an unsafe principle to start with, it causes accidents all the time, and the first place you fall is onto your wrists as you try to catch your balance. Why is this product not up to its shoelaces in litigation? Can someone explain how our sue-happy culture failed us on this one?

--speedracerx

(To reply, click here.)

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