In 2006, the Gallup results flipped; Americans again claimed a preference for beer over wine. Still, while wine consumption has grown steadily in this country, beer consumption has remained flat. (The one exception to this trend is craft beers, which have enjoyed double-digit sales growth in the last few years. But craft beers command less than 5 percent of the domestic beer market. Anheuser-Busch alone, by comparison, controls about 50 percent of it.)