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Pulitzer SchmulitzerDoes anybody care about the most prestigious prize in journalism?

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While I'm in the confessional, I must admit that I contain my cynicism whenever friends and acquaintances win Pulitzers. I cheered last year when the Pulitzer Board gave one to the Washington Post's Colbert King for his weekly column. (Boy, did they owe him.) Likewise, Slate's victory in last year's National Magazine Awards pleased me. But I never let my personal loyalties delude me into thinking that the determination of winners is anything but arbitrary.

Whether you're for or against the Pulitzer Prizes, there is no excuse for putting the winners on Page One. For one thing, the payout is a paltry $10,000. People win $10,000 every day in the lottery, and they don't make Page One. For another, the Pulitzers for journalism aren't for the best journalism of the year, merely the best newspaper journalism of the year. Make that the best American newspaper journalism of the year. Even the Academy Awards are more ecumenical than the Pulitzers, honoring foreign films, short subjects, technical achievement, animated features, and even the Jean Hersholt Humanitarian Award. (As long as we're cataloging the Ewwww Factor, don't forget that the Pulitzers are named after one of the inventors of yellow journalism, Joseph Pulitzer.)

Put it this way: If another trade association gave itself awards—and despite the presence of a few academics on its board, the Pulitzer Prize Committee is a glorified newspaper trade association—would its winners get Page One play? Never.

One way to make the Pulitzers Page One-worthy would be to transform them into an honest annual inventory of journalism. Cockburn suggests a "record of journalistic failure" to accompany the year's best stories. I second his idea. I'd give awards to the Worst Editorial Page, the Most Compromised Local Paper, the Most Predictable Critic, and the Most Tractable White House Reporter. Rent out Lincoln Center, trot the finalists down the red carpet, and televise the event. "Now accepting the award for Most Pliant Reporter on the Weapons of Mass Destruction Beat, Judith Miller. …"

******

These days, I limit myself to frequent flyer awards. How about you? Send nominations to . (E-mail may be quoted by name unless the writer stipulates otherwise.)

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Jack Shafer is Slate's editor at large. Follow him on Twitter.
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