The Golliwog survived until 2001, when Robertson's announced it would replace him with a few Roald Dahl characters. The company claimed that allegations of racism had nothing to do it—children simply no longer knew who the Golly was. Actually, by then the little cretin was a PR fiasco, the subject of several high-profile boycotts in the '90s. His most lasting legacy is a kazillion Golly-branded collectibles—check out what's for sale on Britain's eBay—and wog, the last syllable of his name and a racist term in England, usually referring to Pakistanis.