This brigade of ruffians culminated with one of advertising's more memorable cash machines, the Frito Bandito. Armed, oily, and ravenous for your cronchy corn chips, the Bandito was a stickup man-slash-con artist with a ferocious appetite for his favorite salty snack. Introduced in 1967, he was a massive hit with kids. Quickly, though, he became a target for the Mexican American Anti-Defamation Committee, which wanted to end the ad world's love affair with south-of-the-border criminals. The group threatened litigation and filed a complaint with the FCC.