Madison Avenue didn't give up on ethnic humor right away, however, and one comedic stereotype actually took off in the '60s: the lazy, larcenous Mexican. Liggett & Myers ran cigarette ads with a character named Paco, a man too sedentary to "feenish" anything, even the revolution he was supposed to be fighting. Napping or ransacking Mexicans showed up in ads for Frigidaire, Philco TVs, and Camel cigarettes. And those who weren't asleep or committing crimes apparently stank. This Mum deodorant ad featured the sweaty hombre you see on the right, who pauses a moment in midpillage to spray down his arm pits. "If it works for him," the narrator deadpans, "it will work for you."