So, Frito Lay ordered a makeover. An ad firm was told to tidy up the Bandito, fix his teeth, and change his expression from sinister sneer to rascally grin. His guns were holstered, too, a response to the assassination of Robert Kennedy. Cartoon legend Mel Blanc (Bugs Bunny, Daffy Duck, etc.) provided the voice of the teeny outlaw, who had his own theme song about the joys of Frito thieving. But the MAADC was unmoved and prompted several television affiliates to ban the Bandito. In 1971, a House subcommittee made him the star of hearings about ethnic defamation on the airwaves. It wasn't long before Frito Lay pulled the campaign.