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The Wall Street Journal Gets SmallMaking sense of the publisher's preview of the redesigned paper.

By Jack ShaferPosted Monday, Dec. 4, 2006, at 5:52 PM ET

(Continued from page 1)

The Journal may be shrinking, but the size of Crovitz's double-speak skills only grew as he transited from the editorial page to the executive suite.

Addendum, Dec. 5: The readers suggest slogans for the new Journal:

We ignore the news so you don't have to. —Tim York

All the news that's fi to print. —Daniel L. Master Jr.

We kept the period! —Mark Thompson

Now, the complete skinny. —Charles Potts

all Street
urnal:
ecause
ig things
ome in s
ackages. —Mike O'Connell

There's really little you need to know. —Peter Durantine

Smaller but pompous as ever. —Tim Surdyk

The Small Street Journal. —John Conroy

We reduce. You deride. — "Gazetteer"

******

"Smaller But Bigger!" E-mail me your advertising slogans for the new Wall Street Journal: . (E-mail may be quoted by name unless the writer stipulates otherwise. Permanent disclosure: Slate is owned by the Washington Post Co.)

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Jack Shafer is Slate's editor at large. Follow him on Twitter.
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