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| The Horse Race charts the presidential election campaign using three measures: 1) the opinion polls (we use primarily the NBC News/Wall Street Journal poll); 2) the Iowa Electronic Markets; 3) our own index of pundit opinion. (Movements in the Pundits' Index are justified and analyzed below.)
The Iowa Electronic Markets are a project of the University of Iowa College of Business administration. They are real markets, with real money at stake. We follow two. Both trade in shares that pay out after the election. The Winner Take All market will pay $1 for each share in the winner. (Thus WTA share prices reflect the market's judgment, at any moment, of the chance of a candidate winning.) The Vote Share market will pay each share a fraction of a dollar equaling that candidate's fraction of the popular vote. (Thus VS share prices reflect the market's judgment of the likely popular vote.)
The Iowa folks' thesis is that markets are better prognosticators than opinion polls or pundits. You be the judge. For more information, or to invest, visit the Iowa Electronic Markets site.
Starting soon, "The Horse Race" will also include the race for control of Congress.
NOTE: Because of the details of how these markets work, the prices on Clinton and Dole don't add up to $1. Because the opinion polls allow for "undecided," poll numbers and the Iowa VS prices are not directly comparable.
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| Iowa Electronic Market, 7/11/96 |
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Vote Share |
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Winner-Takes-All |
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Dole |
Clinton |
Dole |
Clinton |
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| Open |
44.7% |
51.3% |
37.3% |
56.7% |
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| Close |
44.7% |
51.3% |
36.6% |
57.9% |
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| Pundits' Index |
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Clinton: 82%, up 13 points from last week
Dole: 18%, down 13 points from last week |

Over the holiday weekend unemployment declined to a six-year low, the Dow plunged 114 points, and Bob Dole's political stock collapsed to its worst level since the New Hampshire primary. This week's numbers demonstrate important differences between the pundits, the polls, and the Iowa market. The polls actually narrowed a bit, reflecting old news about Filegate and other Clinton embarrassments. Meanwhile, Dole dropped scarcely a cent in the Iowa market, where investors have shown a remarkable willingness to sit tight through the ups and downs of the general election's early stages. No such news delay--or patience--inhibits the pundits. After watching Dole botch yet another opportunity to climb back into the race, they pronounced him irretrievably incompetent.
Dole's slide began with his Today show interview, in which he questioned whether tobacco was addictive and suggested that Katie Couric might be violating federal campaign law by favoring Clinton. Dole's remarks dominated the rest of the week's campaign coverage and the weekend chat shows. Bob Novak labeled them "absolutely stupid." Jeffrey Birnbaum called the episode a "twofer" that enabled Clinton to frame Dole as a front man for special interests (the tobacco lobby) while playing to parents' anxiety about raising their children in a world of bad influences.
The conservative pundits who were propping up Dole's mediocre market price are now in a full-fledged panic. Read their lips. Fred Barnes: "The Bob Dole campaign is one of the worst presidential campaigns I've ever seen." Tony Snow: "Republicans are [just] about jumping off bridges." Charles Krauthammer: "He doesn't have a clue. He doesn't have a campaign." Kate O'Beirne: Republicans "seem to have the worst of both worlds here. They have a career politician who doesn't seem to have learned very much about dealing with the media" and is "incapable of talking his issues." Bill Kristol: "A lot of people on the Dole campaign probably started smoking again this week."
Can Dole come back? The pundits think not. Among their arguments: He can't hit a layup. "If Dole can't really capitalize on this opportunity of Clinton being festooned with one scandal of the day after another," pronounced Martin Walker, "then [he's] really in trouble." His resignation accomplished nothing. Ken Bode cracked on Washington Week in Review: "Citizen Bob Dole is having about as much trouble getting traction in his campaign as Sen. Bob Dole did in the Senate." Clinton is indestructible. "Clinton has achieved a kind of normalization of Nixonian ethics," complained Krauthammer, citing the polls. "We believe the worst about this guy, and yet think he's fit to be our president." The economy is too healthy. O'Beirne cited the new figures on job creation and low unemployment: "Bill Clinton is going to get the credit. It's on his watch." Clinton's theft of Republican ideas is working. Bill Schneider: "Dole won't get anywhere by calling the president a me-too politician."
The bleakest assessments of Dole are oblique. First, right-leaners are beginning to portray a Clinton re-election as a conservative victory. As Barnes put it, "When historians look back at the 1990s as a conservative era," they'll credit Dick Morris for persuading Clinton "to endorse 30 conservative ideas and programs." Second, some (e.g. Cokie Roberts) now construe the GOP's proposed overhaul of its densely packed primary schedule as a confession that this year's primaries produced a defective nominee. Third, scenarios for a Dole comeback are becoming increasingly bizarre and metaphysical. This week's entry from Dole speechwriter Mark Helprin: "It's almost like Yeltsin. He has these deep cycles in him."
Looking ahead: Contrarians see hope in the latest Whitewater trial, for which Clinton provided videotaped testimony July 7. Most pundits agree that Dick Lamm or Ross Perot could shake up the race as a third candidate. And the GOP has spent far less money on television than the Democrats have; Mort Kondracke predicts "an avalanche of Republican ads" beginning Sept. 1.
--William Saletan
William Saletan co-founded and edited The Hotline, a daily digest of political news, and is the author of a forthcoming book on the politics of abortion.
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