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MooLatte Revisited AgainThe associations with Dairy Queen's new frozen drink get even more tasteless.

By Timothy Noah
Posted Monday, Nov. 22, 2004, at 2:38 PM ET

When Dairy Queen introduced a new frozen drink last summer called the MooLatte, I suggested that the name was in questionable taste because it sounded so much like "mulatto." Adweek and the Houston Press seconded. Nothing happened.

This past weekend, while taking in a showing of Mike Leigh's (very fine) Vera Drake at my local art-house multiplex, I caught a preview for a new movie by the Senegalese director Ousmane Sembene. The film is about female genital mutilation. Its title is Moolaadé.

Just a Sprite for me, thanks.

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Timothy Noah is a senior writer at Slate.
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