TRAVELERS WHO SOAKED WEB SITE NOW GET TO SOAK IN ICELAND

$61 Roundtrip Airfares Seen as Boon for Reykjavik's 7 Heated Pools

REYKJAVIK (May 28, 2004) – Internet-savvy frequent fliers who took advantage of a computer glitch to soak ticket broker Cheap Tickets for $61 roundtrip airfares to Iceland (versus about $787 on Icelandair during peak season), will be invited to soak up their savings in the seven naturally heated outdoor pools of Reykjavik, the capital city.

The Iceland Tourist Board, based in New York, is offering free admission to the geothermal pools – called spas by Icelanders (www.spacity.is) – to those flying to the country on the cheap. Travelers need only show their cool $61 tickets to gain admission.

"For millions of American, their first taste of Iceland came in the 1960's and 1970's when they traveled there between the U.S. and Luxembourg on Icelandic Airlines, the first low-cost airline to Europe," said Einar Gustavsson, director of the Iceland Tourist Board. "We're hoping that this Internet pricing mistake will nonetheless introduce our country to a whole new generation of adventurous travelers."

"Even though we had no prior knowledge of this low cost deal, we wanted to say thank you to the several hundred individuals who looked into traveling to Iceland and were rewarded for their efforts."

Gustavsson adds, "This way, the next time they visit, perhaps we'll get them to pay a little more."

For more information on deals to Iceland that are almost as good, log onto www.icelandair.com and www.icelandtouristboard.com.