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For example, when President Reagan announced his Strategic Defense Initiative, White House and Pentagon officials complained when reporters nicknamed it "Star Wars." The complaints ceased when someone discovered a program within SDI officially called "Project Jedi." Going further back, in 1951, when the great mathematician John von Neumann invented a high-speed computer for helping the Atomic Energy Commission design the hydrogen bomb, he called the machine "Mathematical Analyzer, Numerical Integrator and Computer." Few noticed its acronym spelled MANIAC.

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