Slate Breaks Traffic Record in September

More Than 87 Million Page Views; Up 41 Percent Over 2007

WASHINGTON, Oct. 6, 2008—Slate, the daily online magazine, broke its traffic records in September with more than 87 million page views, a 41 percent increase over September of last year. The best-performing area of the site was news and politics, up 67 percent over last year.

Business and technology also saw a significant increase, up 53 percent over last year, due in large part to the addition of "Technology" columnist Farhad Manjoo and commentary from Daniel Gross, "Moneybox" columnist who also contributes to The Big Money, Slate's new business site that launched mid-September.

"During this intense political season, more people are turning to us to get the Slate take," said David Plotz, Slate's editor. "Our provocative and entertaining analysis on everything from campaign speeches and debates to the economy is something users can't get anywhere else."

User interaction is also up at Slate. The "Explainer" column, which answers users' questions about the news, saw a 95 percent increase from 2007. Slate's user discussion section, the Fray, saw a 90 percent increase in monthly page views over last year, indicating that more people are posting comments on articles and engaging with other Slate users.

"We've made a lot of enhancements to let our readers better interact with our site, and we're glad to see more users join the conversation," said Plotz.

As Election Day approaches, Slate will continue to provide a wide range of features, including commentary from Chief Political Correspondent John Dickerson; analysis on the women's political blog, "The XX Factor"; original video commentary from Slate V; and more. For Slate's comprehensive coverage on the 2008 presidential race, visit "Campaign Junkie" at http://www.slate.com/id/2175823/.

Data Source: Omniture SiteCatalyst

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About Slate Magazine (www.slate.com)

Slate is a daily online magazine that offers fresh angles on stories in the news and innovative entertainment coverage, all with its signature wit and irreverence. Pushing the boundaries of convention, Slate publishes provocative commentary on topics such as politics, culture, business, and technology. Slate reaches 6.7 million online adults a month, according to Nielsen, and is published by The Slate Group, an online publishing subsidiary of the Washington Post Co. (NYSE: WPO).

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