In 1923, a group of self-declared flag enthusiasts, led by members of the American Legion and the Daughters of the American Revolution, formed a body called the National Flag Conference and, afraid that the millions of new immigrants to the United States might construe the pledge as allowing them to remain loyal to their native lands, took it upon themselves to change the pledge's wording. "My flag" became "the flag of the United States." ("Of America" was added the next year.)