How popular culture gets popular.

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• Number 1 With a Whimper What's it take to get your song on Billboard's newest chart? Not much.
  Rob Walker July 21, 2003
  
• 50 Cent Is Calling Rap's biggest star is now appearing on cell phones near you.
  Rob Walker June 24, 2003
  
• What Would Jay-Z Drive? Tracking rappers' favorite cars and clothes.
  Rob Walker April 4, 2003
  
• t.A.T.u. The underage sex project with a hit record.
  Rob Walker Feb. 11, 2003