How popular culture gets popular.

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• Friends How Friends wins advertising friends.
  Rob Walker Oct. 9, 2002
  
• Dirty Vegas The band that Mitsubishi made.
  Rob Walker Sept. 19, 2002
  
• Magruder's American Government America's best-selling civics textbook: poll-tested and super-sized.
  Rob Walker Sept. 9, 2002
  
• Toby Keith His two-fisted 9/11 song put him on top of the charts.
  Rob Walker Aug. 12, 2002
  
• WarCraft III How Arthas the Nordic hero conquers his gaming targets.
  Rob Walker Aug. 5, 2002
  
• Elvis Presley The King's new hit record.
  Rob Walker July 17, 2002
  
• FHM The thinking man's sneery frat-boy magazine.
  Rob Walker July 2, 2002
  
• If I Were a Rich Dad Why millions buy Rich Dad, Poor Dad's nonsense.
  Rob Walker June 20, 2002
  
• Ashanti The hip-hop formula that turned her into an R & B star.
  Rob Walker June 7, 2002