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Why Don't Movie Studios Advertise During the Oscars?

By Kate Taylor
Posted Wednesday, March 27, 2002, at 4:29 PM ET

Millions of movie fans watched the Academy Awards Sunday night. So, why weren't there any movie commercials during the show?

Because the academy prohibits them, along with ads for anything connected to a movie or to an entertainment company. Movie studios would love to promote their upcoming films to the Oscars audience, but the academy doesn't want to look like it has a cozy relationship with the studios whose movies are up for awards.

Next question?

Explainer thanks Rick Robertson of the Academy of Motion Picture Arts and Sciences and Dan Crocker for the question.

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Kate Taylor is the arts reporter at the New York Sun and the editor of an anthology of essays about anorexia, Going Hungry, which will be published next spring.
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Reader Comment From The Fray:

As a quick sidenote to the explanation, affiliates in countries other than the U.S. showed lots of movie trailers. Up here in Canada I got to see the Spiderman trailer for the first time when I watched the Oscars.

--DBR Storyteller

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