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Should there be a shooting range next to the Supreme Court gift shop?
Walter Dellinger
posted June 27, 2008 - The Supreme Court Breakfast Table
Was it ever Miller time?
Dahlia Lithwick
posted June 26, 2008 - What's the Big Secret?
Continuing the conversation.
Patrick Radden Keefe
posted Aug. 30, 2007 - A Supreme Court Conversation
Everything convservatives should abhor.
Walter Dellinger
posted June 29, 2007 - The Midterm Elections
The blame game, George Allen, and more.
Mark Halperin
posted Nov. 3, 2006 - Search for more the breakfast table articles
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David and Tom Gardner
Dreams of Krispy Kreme (and Its Profits)
Posted Thursday, May 10, 2001, at 11:16 AM ETMornin' Dave,
It's breakfast, and I'm thinking about Krispy Kreme today. I'm not the guy for big, sugary breakfasts (though I guess if you're going to load up on sweets, daybreak is the time to do it). But still, ever since we featured the company at Fool.com, I can't stop myself from occasionally checking in on Krispy Kreme's latest fortunes.
The stock went public in April 2000 at around $20 a share. Now here we are, just over one year later, and KREM is trading at $51. That during the worst year for stocks in recent memory.
Here's an interesting comparison. Just a few weeks before Krispy Kreme hit the public markets, Palm Inc. (maker of PalmPilots) went public at $40 a share. It rose to more than $150 on its first day of trading. Today, Palm trades at $7 a share.
The comparison of two totally unrelated companies nevertheless continues to interest me.
1. Krispy Kreme was started in Winston-Salem back in 1937 and has been profitable for more than 50 years. Conversely, Palm Inc. was operated independently for less than five years before going public in March 2000.
2. Krispy Kreme has grown out of its founders' early visions. In all its presentations, Krispy Kreme steeps itself in folk legends, protected trademarks, and a long, steady stream of performance metrics. On the other hand, Palm has suffered the departure of its three founders and reportedly 75 percent of its engineers to its lead competitor, Handspring.
3. Just over a year into its public-market life, Krispy Kreme has yet to send out unexpected bad news to its shareowners. Jeff Fischer reports at The Fool that just over a year into its public-market life, Palm announced a write-down of $200 million worth of unsold Palm products.
I admit that I'm amazed by the extremely rich valuation accorded Krispy Kreme today. It's valued at $1.3 billion and more than 90 times earnings. Obviously, the market thinks the company's doughnut sales, in the face of weak or no competition in most markets, is virtually assured for years to come.
On the other hand, Palm--and a lot of upstart technology companies--is not being granted that rich valuation. Why? Because Palm's 10-year survival from here is not guaranteed.
This morning, I'm thinking that--in examples like this--the stock market appears to be getting ever so slightly more efficient toward fair long-term values. Agree? Am I reaching?
Tom
Dreams of Krispy Kreme (and Its Profits)
Posted Thursday, May 10, 2001, at 11:16 AM ETReader Comments From The Fray:
[Notes from the Fray Editor: We're running Arthur Stock, because of his starring role in this week's "Breakfast Table" (this was his featured post), but Kate persuasively argues the opposite about Krispy Kreme here ("Hot sugar and fat beat microchips..."). Some good ruminations about the quality of life of the have-nots: try LT here (the lifeguard was a woman in fact--LT knows why that would be ironic...), or this post: "Short sightedness does not magically transform the HaveNots into Haves, it just keeps them from griping about the inequities." RonK has a comprehensive flame post for anyone looking for an argument here. There are Questions for Sowell here from Tom R, and two points of view on what The Fray has to offer in this thread.]
Krispy Kreme is a pure momentum play, and its momentum is played out. It's a product that appeals to the stock-buying class, and was new to many in that class (since it went national very recently) when they bought the stock. These stocks do well at first because people buy the stock after enjoying the product, without looking at balance sheets. Then the stocks collapse to sane levels--P/E closer to 20 than 90. Think of Calloway Golf Clubs some years back, mircobreweries, cigar sellers, Yahoo, and in the food world Snapple and Boston Chicken. Starbucks is almost an exception that proves the rule, but even it had several 50% falls along the way.
Krispy Kreme has limitations that can't be fixed: food is a competitive industry; Dunkin' Donuts demonstrates that there is competition even in the sub-category; franchise operations are subject to all kinds of accounting gimmicks for the first year. Boston Chicken, now in bankruptcy, was notorious--I don't know if Krispy Kreme is playing accounting games, but it would be difficult to determine that it isn't.
Foods with holes in them are especially poor investments, as Manhattan Bagel, Einstein Bagel, and several other bagel purveyors proved.
--Arthur Stock
(To reply, click here.)
Whenever I hear someone start talking about finding for-profit solutions to social problems [Monday's entry] I think of a quote by Bill Speidel about Seattle's city fathers. "If they could have made more money by not building a city, they would have."
And there, in a sentence, you have the promise--and the problem--of for-profit ventures. What looks from outside like a remarkable feat of a healthy social conscience, in truth, relies on nothing more than a healthy respect for the bottom line.
The trouble is there in that "if" clause: when that bottom line comes into conflict with the social goals and one or the other has to give, which way are the venture philanthropists going to jump? Especially with any philanthropy that ventures into the tricky area of public goods, the good accomplished is only rarely monetizable.
--James Grimmelmann
(To reply, click here.)
As far as I know, no society has yet come up with an incentive structure which rewards leaders by how well they are able to make impartial policy decisions, though it would be a great discovery. It's a nice try, but I don't think hiring economists to run the country would be the perfect solution.
The problem with economists is that they study only certain social relations, those that can be converted into cash. There are indeed harsh economic realities that we must face in making policy decisions. However, there are also harsh social, diplomatic, and environmental realities which economists do not take into account in their analyses. Of course economic growth is important, and policy makers should know exactly what they are doing to the economy and to individual businesses, but they should not assume that commerce trumps all other interests. (Stop waving those copies of Atlas Shrugged at me! Ayn Rand isn't even an economist!)
--Jane Grey
(To reply, click here.)
(5/10)
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