They are Mel B. ("Scary Spice"), Mel C. ("Sporty Spice"), Victoria ("Posh Spice"), Emma ("Baby Spice"), and Geri ("Ginger Spice," or sometimes, "Sexy Spice"). Each plays to type, which is one of their savviest marketing ploys. Among them, the Spice Girls cover every kind of girl you would want to be and every kind of girl you would want to date. There is a Spice Girl for every boy (or girl). And as with the Beatles, a critical Spice Girl fan ritual is picking your favorite. Mine is Scary Spice.