The AMA refused to characterize this arrangement as an "endorsement," saying that the association would not actually "endorse" any Sunbeam products. But the contract provided that Sunbeam's home-health-care products (blood pressure monitors, heating pads, etc.) would be labeled with the AMA's seal and packaged with AMA educational literature. It was an exclusive deal: No competing company could use the seal or literature. If that doesn't sound like an endorsement, then I'm the Shah of Iran.