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Buzzing Howie Kurtz's Buzzometer


Illustration by Mark Alan Stamaty

Washington Post media reporter Howard Kurtz asserts today that Web journalism is all but dead and that "Slate barely registers in the buzz department."

Z'at so, Howie? One rough measure of a publication's "buzz" is the number of mentions it receives in Kurtz pieces, so I fired up my Nexis account and performed a Boolean search of Kurtz's Post byline and the names of several magazines. During the past 12 months--presumably Slate'sbuzzless year--Kurtz mentioned Slate 16 times. Slate's cybercompetitor, Salon, rated 18 mentions. If Slate has indeed so completely fallen off Kurtz's buzzometer, what assessment awaits the nation's other politics and culture magazines? Here's the breakdown of Kurtz mentions over the past year:



Atlantic Monthly: 2 mentions
New Republic: 13 mentions
The New Yorker: 13 mentions
Weekly Standard: 17 mentions

But enough about the Slate buzz in Kurtz's ear--what about the Kurtz buzz in Slate's ears? The rate at which the man makes us vibrate is increasing, according to a Nexis search. During the past year, we've mentioned him 28 times compared to 19 the year before. Way to go, Howie!

Illustration by Mark Alan Stamaty.

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Reader Comments From The Fray:


Right now the simple fact is that online journalism is an insiders' game of tag for the most part, with much of the interesting flow of info, deals, contacts, gossip etc. focusing on the players in the inside journalism world. This is a yawn to the "eyeballs" who would support online journalism as a more serious venture.

The biggest obstacle to the success of online journalism is what the hardware people call the "form factor." You can't carry Slate on a bus or read it in the bathroom. You won't read it at the breakfast table. You don't plop down on the couch to unwind and flip on Slate for some background music. You can't read it in bed before you go to sleep. You can't read it at the lunch counter. These are the venues where most quotidian journalism coexists with the appetites and inflection points of the ordinary human day.

When broadband wireless internet becomes as common as literacy in the nineteenth century or transistor sets in the sixties and seventies, you will see the transfer of power from the one-to-many to the many-to-many media. I will retire in 2012 and that will probably be the launch date of a Slate that you can read with your toast or hot water bottle.

Until then it will mostly function as a watering hole for the pros which will be kibbitzed by the second tier of info workers and cranks, just like the old bars across the street from the daily papers.

--Zeitguy

(To reply, click here.)


To Zeitguy:

One thing that online journalism brings is what we're in right now. The fact that you were able to post your well-said response in real-time testifies to that. In print, radio, TV, etc, the only responses to editorials or points of opinion is the occasional letter to the editor about a day or week old issue. In The Fray, you have the chance to respond and give your two cents in about 10 minutes. I think there are some posters that knock the online journalists flat, and they aren't even paid to do it! They're just writing from the passion of their heart in the timespan of the 15 minutes they spend online every morning checking the news. I agree that it's nice to plop down on the futon with a copy of Time or Newsweek and make fun of the latest politics, but I find almost as enjoyable popping into The Fray and skewering some poor poster.

--Number Jonny 5

(To reply, click here.)

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