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Great Moments in Corporate Spin

Rob WalkerPosted Wednesday, Oct. 11, 2000, at 4:09 PM ET

"For brand awareness, the problem has had the effect of an advertisement."

--Eiji Iwakuni, head of Ford's division in Japan, where the company currently sells very few vehicles, on the upside of the controversy linking Ford Explorers to more than 100 deaths in the Wall Street Journal.

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Rob Walker writes the Ad Report Card for Slate.
COMMENTS

Reader Comments from The Fray:


[Note from the Fray Editor: Stephen Ertischek wondered if it wasn't still true that "there's no such thing as bad publicity." We at The Fray tend to disagree, and we can tell you that in England, in a vaguely comparable example, the word Tylenol is forever associated with the word cyanide, because that is the context in which most English people first heard of it.]


Fatal edition?

"...linking Ford Explorers to more than 100 deaths in the Wall Street Journal." I see, it's really just a problem of driving an SUV over newsprint. Or perhaps the WSJ really is that boring.

--Bill Minneman

(To reply, click here.)


I can say some real dumb things too and I am sure I could do it for less than what Ford is paying this person.

--Themashby

(To reply, click here.)

(10/13)

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