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Trust in Microsoft

That new scrolling investment ticker at the top of Moneybox has not been a universal hit. Personally, I like it (although I can't figure out why it runs on my desktop but not my laptop--presumably that has something to do with the browsers I'm using on the two machines). But some of you find it intrusive, and others are bothered by the perpetual pop-up box asking whether you want to install Microsoft Investor Ticker.*

I can understand why you'd like that box to go away once and for all--our crack techies are working on a solution to the problem, but as they say, it's not trivial--but before you do, recognize that the copy in that pop-up box is absolutely remarkable. Here's how it read when I installed the ticker:

"Do you want to install and run Microsoft Investor Ticker signed on 11/4/99 9:23 PM and distributed by Microsoft Corporation?

"Publisher authenticity verified by VeriSign Commercial Software Publishers CA."

"Caution: Microsoft Corporation asserts that this content is safe. You should install/view this content if you trust Microsoft Corporation to make that assertion."

Then comes the kicker at the bottom, with a little box you can check to assent to the following statement:

"Always trust content from Microsoft Corporation."

Always? God only knows what Judge Jackson will make of this.

*The Microsoft Investor Ticker is available only for users of Internet Explorer 4.0 or 5.0.

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James Surowiecki writes the financial column at The New Yorker.
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