T Magazine Presents the Worst Cover Line in the History of Magazines

A blog about politics, sports, media, stuff
Sept. 11 2010 1:22 PM

T Magazine Presents the Worst Cover Line in the History of Magazines

The new issue of T magazine, the New York Times' fashion publication, arrived today. It is the men's-fashion edition. It has a cover. The cover has a cover line. The cover line is:


"Mad Men." The most overexposed pop-culture cliche of the moment, stripped of even its nominal interest and meaning. It's not Don Draper on the T cover; it's Stephen Dorff, in pore-heightening black and white, with his tattooed wrist showing. He is male! He is edgy! Let's see..."man"..."Wild Man"?...How about "madness"...Oh, hey! "Mad Men"!

Inside, for a bonus, someone also came up with "Plaid Men" as a headline.

Is this a prank? Did somebody at the magazine have a contest to see who could come up with the most humiliatingly stupid cover line, and they accidentally printed it? Or is this really how new T editor Sally Singer wants to announce her arrival? "Mad Men."


Tom Scocca is the managing editor of Deadspin and the author of Beijing Welcomes You: Unveiling the Capital City of the Future.



Smash and Grab

Will competitive Senate contests in Kansas and South Dakota lead to more late-breaking races in future elections?

Stop Panicking. America Is Now in Very Good Shape to Respond to the Ebola Crisis.

The 2014 Kansas City Royals Show the Value of Building a Mediocre Baseball Team

The GOP Won’t Win Any Black Votes With Its New “Willie Horton” Ad

Sleater-Kinney Was Once America’s Best Rock Band

Can it be again?


Forget Oculus Rift

This $25 cardboard box turns your phone into an incredibly fun virtual reality experience.

One of Putin’s Favorite Oligarchs Wants to Start an Orthodox Christian Fox News

These Companies in Japan Are More Than 1,000 Years Old

Trending News Channel
Oct. 20 2014 6:17 PM Watch Flashes of Lightning Created in a Lab  
  News & Politics
Oct. 20 2014 8:14 PM You Should Be Optimistic About Ebola Don’t panic. Here are all the signs that the U.S. is containing the disease.
Oct. 20 2014 7:23 PM Chipotle’s Magical Burrito Empire Keeps Growing, Might Be Slowing
Dear Prudence
Oct. 21 2014 9:18 AM Oh, Boy Prudie counsels a letter writer whose sister dresses her 4-year-old son in pink tutus.
  Double X
The XX Factor
Oct. 20 2014 6:17 PM I Am 25. I Don't Work at Facebook. My Doctors Want Me to Freeze My Eggs.
  Slate Plus
Tv Club
Oct. 20 2014 7:15 AM The Slate Doctor Who Podcast: Episode 9 A spoiler-filled discussion of "Flatline."
Brow Beat
Oct. 21 2014 10:10 AM Where Do I Start With Sleater-Kinney?
Future Tense
Oct. 21 2014 9:39 AM The International-Student Revolving Door Foreign students shouldn’t have to prove they’ll go home after graduating to get a visa.
  Health & Science
Bad Astronomy
Oct. 21 2014 7:00 AM Watch the Moon Eat the Sun: The Partial Solar Eclipse on Thursday, Oct. 23
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.