Posted Saturday, Sept. 11, 2010, at 1:22 PM
The new issue of T magazine, the New York Times' fashion publication, arrived today. It is the men's-fashion edition. It has a cover. The cover has a cover line. The cover line is:
"Mad Men." The most overexposed pop-culture cliche of the moment, stripped of even its nominal interest and meaning. It's not Don Draper on the T cover; it's Stephen Dorff, in pore-heightening black and white, with his tattooed wrist showing. He is male! He is edgy! Let's see..."man"..."Wild Man"?...How about "madness"...Oh, hey! "Mad Men"!
Inside, for a bonus, someone also came up with "Plaid Men" as a headline.
Is this a prank? Did somebody at the magazine have a contest to see who could come up with the most humiliatingly stupid cover line, and they accidentally printed it? Or is this really how
new T editor Sally Singer
wants to announce her arrival? "Mad Men."