L.L. Bean Goes High Fashion?

Slate's Culture Blog
Feb. 23 2010 10:34 AM

L.L. Bean Goes High Fashion?

I was recently perusing the pre-sale items for L.L. Bean's new signature collection , when I was distracted by the blond model wearing the $79 textured pullover. Why did she look so familiar? This wasn't one of the blandly attractive, patently frumpy denizens of the mail-order catalog. It was none other than Maggie Rizer, the supermodel famous for her Nordic good looks and for losing her fortune to her father's gambling problem , who just a few years ago used to regularly grace the covers of Vogue and Elle. Poking around on the site further, I watched a promotional video for the new line, and caught a glimpse of could it really be? Missy Rayder , younger half of the famous Rayder sisters , and also a bona fide supermodel of the early aughts.


Since when do high fashion and L.L. Bean, long-time purveyor of mom jeans and mock turtlenecks , even belong in the same sentence? Is this just another example of the sad fate of aging supermodels? (Rizer is 32 and Rayder 33, so, basically, ancient.) Or is the stodgy old Maine brand positioning itself to become the next big thing? The signature collection for which the company hired creative director Alex Carlton, founder of the nautically hip Rogues Gallery is an assortment of new designs and updated classics, cut trimmer than the standard, boxy Bean fare and marked up 20 to 25 percent. Not coincidentally, Rizer and Rayder are also both "American classics reinterpreted for today," according to a company spokesperson.

Someone at Bean clearly got the memo that in the age of Vampire Weekend , their preppy-meets-outdoorsy look is all of a sudden kind of trendy . Everywhere I look in New York this winter, people are wearing Bean boots again I resurrected my sister's old pair from college. The boot is one of the mainstays the new line revamps, introducing a Filson-esque waxed cotton version that has already sold out on pre-order. If L.L. Bean wants to de-frump their image and update their classics, I'm excited to see the results. But a word of caution to those who have loved their Bean boots and canvas totes forever: When a genuine old-school American outfitter starts pandering to a younger set , the results aren't always pretty.

Julia Felsenthal is an assistant at Slate.



Don’t Worry, Obama Isn’t Sending U.S. Troops to Fight ISIS

But the next president might. 

The Extraordinary Amicus Brief That Attempts to Explain the Wu-Tang Clan to the Supreme Court Justices

Amazon Is Officially a Gadget Company. Here Are Its Six New Devices.

The Human Need to Find Connections in Everything

It’s the source of creativity and delusions. It can harm us more than it helps us.

How Much Should You Loathe NFL Commissioner Roger Goodell?

Here are the facts.

Altered State

The Plight of the Pre-Legalization Marijuana Offender

What should happen to weed users and dealers busted before the stuff was legal?

Surprise! The Women Hired to Fix the NFL Think the NFL Is Just Great.

You Shouldn’t Spank Anyone but Your Consensual Sex Partner

Sept. 17 2014 5:10 PM The Most Awkward Scenario in Which a Man Can Hold a Door for a Woman
  News & Politics
Sept. 17 2014 7:03 PM Once Again, a Climate Policy Hearing Descends Into Absurdity
Business Insider
Sept. 17 2014 1:36 PM Nate Silver Versus Princeton Professor: Who Has the Right Models?
Sept. 17 2014 6:53 PM LGBTQ Luminaries Honored With MacArthur “Genius” Fellowships
  Double X
The XX Factor
Sept. 17 2014 6:14 PM Today in Gender Gaps: Biking
  Slate Plus
Slate Fare
Sept. 17 2014 9:37 AM Is Slate Too Liberal?  A members-only open thread.
Brow Beat
Sept. 17 2014 8:25 PM A New Song and Music Video From Angel Olsen, Indie’s Next Big Thing
Future Tense
Sept. 17 2014 7:23 PM MIT Researchers Are Using Smartphones to Interact With Other Screens
  Health & Science
Bad Astronomy
Sept. 17 2014 11:18 AM A Bridge Across the Sky
Sports Nut
Sept. 15 2014 9:05 PM Giving Up on Goodell How the NFL lost the trust of its most loyal reporters.