Swole Jeff Bezos is exactly the meme the world needed.

Swole Jeff Bezos Is Exactly the Meme the World Needed

Swole Jeff Bezos Is Exactly the Meme the World Needed

The XX Factor
What Women Really Think
July 17 2017 7:34 PM

Swole Jeff Bezos Is Exactly the Meme the World Needed

Newly swole Jeff Bezos shows off his ’ceps at the Sun Valley Conference on July 13, 2017 in Sun Valley, Idaho.

Drew Angerer/Getty Images

Most people know that online firearm sales create big loopholes that allow customers to bypass background checks—but who knew e-commerce pioneer Jeff Bezos was hawking guns like these?! The Amazon CEO and Washington Post owner showed up to an Idaho conference in a skintight T-shirt last week, displaying a set of arms most reasonable observers would classify as assault weapons.

Bezos used to be a giant baby-faced, Kevin-Spacey-faced nerd who sold textbooks on a website and looked ecstatic merely to be alive. Now, he’s buying up bougie grocery stores and publishing a newspaper with a metal-ass tagline. He’s in the putting businesses out of business business, and he’s got the muscle and shaved head to prove it.


This extreme dome makeover has inspired Twitter people to make a meme of sorts.

Whoa there! Looks like someone matured over summer vacation! Bezos has either been been spending some overtime moving boxes in an Amazon warehouse (probably not true, because as any girlfriend who does CrossFit will tell you, biceps are vanity muscles that don’t serve much practical function) or beefing up to intimidate any Trump-loving thugs who wish death upon the Washington Post. Either way, he has the body of a swole J.K. Simmons and the face of a non-swole J.K. Simmons. It’s a good look!

Swole Jeff Bezos is nice to look at and fun to tweet about, but the true genius of Swole Jeff Bezos is its applicability as a descriptor in everyday life. When you take any aesthetically unremarkable, utilitarian thing and add conspicuous glamour or decorative flourishes, you have created a Swole Jeff Bezos. If you move into a cheap, functional apartment with drop ceilings and wall-to-wall beige carpeting, then add a disco ball and an Eames chair, you are living in a Swole Jeff Bezos. A 7-year-old Prius with a unicorn hood ornament and cow-hide seat covers is a Swole Jeff Bezos car. That “Life Is Good” cap whose graphic you covered with a Chanel logo patch? Swole Jeff Bezos on your head. And thanks to the groundbreaking reporting of BuzzFeed’s Charlie Warzel, I am able to crown the world’s purest Swole Jeff Bezos: Hot, Hairy Elon Musk.