The XX Factor

Snoop Lion Promotes Non-Violence and His Daughter’s Singing Career

Snoop Lion at SXSW.

Photo by Mark Davis/Getty Images for SXSW

Snoop Lion’s just full of changes lately. In 2012, he converted to Rastafarianism and declared himself rechristened, leaving behind his former title of Snoop Dogg. And apparently that’s not the only thing he’s abandoning to the past. Snoop Dogg was arrested multiple times on gun possession charges. Snoop Lion, by contrast, just released a track called “No Guns Allowed” that he’s using as an opportunity to showcase the singing talents of his daughter, Cori:

If Snoop really wants to give Cori B’s career a lift, he should have picked a better vehicle to actually show off her voice. During the chorus, the presence of multiple voices makes her sound thin, maybe even a little processed. While Auto-Tune may be the core of someone like T-Pain’s schtick, that metallic, unreal sound is probably not something you want on a high-profile track meant to introduce you to listeners, especially when you could be impressing them with the power of your natural voice. (This is doubly true if you want people to think you deserve the guest slot for reasons besides being Snoop Lion’s daughter). And when Cori comes in at the end of the song, singing alone, her voice is deliberately faded out.

Snoop may be trying to do double duty on “No Guns Allowed.” But I’m not sure that a mellow suggestion that you leave your guns at home before you head out for the club is going to do much to achieve cultural change. And I don’t know how much singing a simplistic mantra on repeat is going to do for Cori B.