Companies Looking To Separate Fools From Their Money See Potential in Limbaugh

What Women Really Think
March 7 2012 4:19 PM

Limbaugh Gains New, Jerk-Oriented Advertising Opportunities

Rush Limbaugh has seen advertisers leave his show in response to his remarks about Sandra Fluke

Ethan Miller/Getty Images.

With ordinary advertisers jumping ship from Rush Limbaugh's show in light of his charming suggestion that the use of sexual health services makes Sandra Fluke---and by association, nearly every American woman who isn't a nun or a gold star lesbian (both of whom Limbaugh probably has other nasty names for)---a "slut" and a "prostitute" who owes it to Limbaugh to make him sex tapes, Limbaugh might be in the market for some new advertisers. While many businesses don't want to be associated with a grade-A jerk like Limbaugh, some companies tacitly acknowledge that central defining characteristics of their customers is that they're jerks. Companies like Ashley Madison, a website for adulterers and wannabe adulterers, and Seeking Arrangements, a website for men who hire younger "girlfriends" or at least like to imagine they could, have signaled that they want a piece of Limbaugh's audience. While previous advertisers like AOL and Netflix appealed to jerks and non-jerks alike, these businesses have a douche-centered business model that really could benefit from reaching out directly to the angry misogynists that have kept Limbaugh's coffers flowing with illegal Viagra and Cuban cigars.

In times like these, after all, sexist pigs have to overlook partisan differences and come together under the banner of disliking it when women get the stupid idea that they have any worth outside of submissive sexual ornaments. Which is why Bill Maher has bravely reached across the aisle to offer aid and comfort to his brother Limbaugh in the art of putting women in their place, insisting that liberals accept Limbaugh's non-apology as if it were actually an apology. What, after all, are women good for if not gamely sucking up whatever spew at them, and then smiling sexily and asking if we can have some more? That's the way it works in their favorite porn, and if Maher and Limbaugh know anything, it's that porn is an accurate portrayal of how the world should work.


Which is why jerk-oriented businesses like Ashley Madison and Seeking Arrangements want a piece of the action. When they see the homing signal of the all-American narcissistic jackass, they know that they are in the prime hunting ground for separating a fool from his money with baseless promises of magical sexual encounters with women who know better than to open their mouths for expressing opinions, and who know better than to bore you with stupid lady nonsense like contraception. Now, all Limbaugh needs is some sleazy lawyers who specialize in helping men who want lots of sex without the bother of contraception with their inevitable paternity suits, and he'll have a leaner, meaner, more targeted advertising strategy to reach his loyal audience. 

Amanda Marcotte is a Brooklyn-based writer and DoubleX contributor. She also writes regularly for the Daily Beast, AlterNet, and USA Today. Follow her on Twitter.


The Juice

Ford’s Big Gamble

It’s completely transforming America’s best-selling vehicle.

Should the United States Grant Asylum to Victims of Domestic Violence?

The Apple Watch Will Make Everyone Around You Just a Little Worse Off

This Was the First Object Ever Designed

Don’t Expect Adrian Peterson to Go to Prison

In much of America, beating your kids is perfectly legal. 


How the Apple Watch Will Annoy Us

A glowing screen attached to someone else’s wrist is shinier than all but the blingiest jewels.


A Little Bit Softer Now, a Little Bit Softer Now …

The sad, gradual decline of the fade-out in popular music.

Is Everyone Going to Declare Independence if Scotland Does It? 

I Tried to Write an Honest Profile of One of Bollywood’s Biggest Stars. It Didn’t Go Well.

Trending News Channel
Sept. 12 2014 11:26 AM Identical Twins Aren’t Really Identical
  News & Politics
Sept. 14 2014 2:37 PM When Abuse Is Not Abuse Don’t expect Adrian Peterson to go to prison. In much of America, beating your kids is perfectly legal. 
Sept. 12 2014 5:54 PM Olive Garden Has Been Committing a Culinary Crime Against Humanity
Inside Higher Ed
Sept. 13 2014 8:38 AM “You’re More Than Just a Number” Goucher College goes transcript-free in admissions.
  Double X
The XX Factor
Sept. 12 2014 4:05 PM Life as an NFL Wife: “He's the Star. Keep Him Happy.”
  Slate Plus
Behind the Scenes
Sept. 12 2014 5:55 PM “Do You Know What Porn Is?” Conversations with Dahlia Lithwick’s 11-year-old son.
Sept. 14 2014 11:44 PM A Little Bit Softer Now, a Little Bit Softer Now … The sad, gradual decline of the fade-out in popular music.
Future Tense
Sept. 12 2014 3:53 PM We Need to Pass Legislation on Artificial Intelligence Early and Often
  Health & Science
New Scientist
Sept. 14 2014 8:38 AM Scientific Misconduct Should Be a Crime It’s as bad as fraud or theft, only potentially more dangerous.
Sports Nut
Sept. 12 2014 4:36 PM “There’s No Tolerance for That” Pete Carroll and Jim Harbaugh say they don’t abide domestic abuse. So why do the Seahawks and 49ers have a combined six players accused of violence against women?