Companies Looking To Separate Fools From Their Money See Potential in Limbaugh

What Women Really Think
March 7 2012 4:19 PM

Limbaugh Gains New, Jerk-Oriented Advertising Opportunities

Rush Limbaugh has seen advertisers leave his show in response to his remarks about Sandra Fluke

Ethan Miller/Getty Images.

With ordinary advertisers jumping ship from Rush Limbaugh's show in light of his charming suggestion that the use of sexual health services makes Sandra Fluke---and by association, nearly every American woman who isn't a nun or a gold star lesbian (both of whom Limbaugh probably has other nasty names for)---a "slut" and a "prostitute" who owes it to Limbaugh to make him sex tapes, Limbaugh might be in the market for some new advertisers. While many businesses don't want to be associated with a grade-A jerk like Limbaugh, some companies tacitly acknowledge that central defining characteristics of their customers is that they're jerks. Companies like Ashley Madison, a website for adulterers and wannabe adulterers, and Seeking Arrangements, a website for men who hire younger "girlfriends" or at least like to imagine they could, have signaled that they want a piece of Limbaugh's audience. While previous advertisers like AOL and Netflix appealed to jerks and non-jerks alike, these businesses have a douche-centered business model that really could benefit from reaching out directly to the angry misogynists that have kept Limbaugh's coffers flowing with illegal Viagra and Cuban cigars.

In times like these, after all, sexist pigs have to overlook partisan differences and come together under the banner of disliking it when women get the stupid idea that they have any worth outside of submissive sexual ornaments. Which is why Bill Maher has bravely reached across the aisle to offer aid and comfort to his brother Limbaugh in the art of putting women in their place, insisting that liberals accept Limbaugh's non-apology as if it were actually an apology. What, after all, are women good for if not gamely sucking up whatever spew at them, and then smiling sexily and asking if we can have some more? That's the way it works in their favorite porn, and if Maher and Limbaugh know anything, it's that porn is an accurate portrayal of how the world should work.


Which is why jerk-oriented businesses like Ashley Madison and Seeking Arrangements want a piece of the action. When they see the homing signal of the all-American narcissistic jackass, they know that they are in the prime hunting ground for separating a fool from his money with baseless promises of magical sexual encounters with women who know better than to open their mouths for expressing opinions, and who know better than to bore you with stupid lady nonsense like contraception. Now, all Limbaugh needs is some sleazy lawyers who specialize in helping men who want lots of sex without the bother of contraception with their inevitable paternity suits, and he'll have a leaner, meaner, more targeted advertising strategy to reach his loyal audience. 

Amanda Marcotte is a Brooklyn-based writer and DoubleX contributor. She also writes regularly for the Daily Beast, AlterNet, and USA Today. Follow her on Twitter.



Talking White

Black people’s disdain for “proper English” and academic achievement is a myth.

Alabama’s Insane New Abortion Law Gives Fetuses Lawyers and Puts Teenage Girls on Trial

Tattoo Parlors Have Become a Great Investment

A Jaw-Dropping Political Ad Aimed at Young Women, Apparently

The XX Factor
Oct. 1 2014 4:05 PM Today in GOP Outreach to Women: You Broads Like Wedding Dresses, Right?

Big Problems With the Secret Service Were Reported Last Year. Nobody Cared.


Operation Backbone

How White Boy Rick, a legendary Detroit cocaine dealer, helped the FBI uncover brazen police corruption.

Hong Kong’s Protesters Are Ridiculously Polite. That’s What Scares Beijing So Much.

This Gargantuan Wind Farm in Wyoming Would Be the Hoover Dam of the 21st Century

Oct. 1 2014 8:34 AM This Gargantuan Wind Farm in Wyoming Would Be the Hoover Dam of the 21st Century To undertake a massively ambitious energy project, you don’t need the government anymore.
  News & Politics
Oct. 2 2014 11:01 AM It Wasn’t a Secret A 2013 inspector general report detailed all of the Secret Service’s problems. Nobody cared.
Oct. 2 2014 12:10 PM Women of America, Here Are the Cities Where You Can Find Marriageable Men
The Vault
Oct. 2 2014 11:07 AM Mapping 1890 Manhattan's Crazy-Quilt of Immigrant Neighborhoods
  Double X
The XX Factor
Oct. 2 2014 12:37 PM St. Louis Study Confirms That IUDs Are the Key to Lowering Teen Pregnancy Rates
  Slate Plus
Behind the Scenes
Oct. 1 2014 3:24 PM Revelry (and Business) at Mohonk Photos and highlights from Slate’s annual retreat.
Brow Beat
Oct. 2 2014 12:04 PM The Audio Book Club Debates Gone Girl, the Novel
Future Tense
Oct. 2 2014 11:41 AM Dropbox Recruiting Video Features Puppets and Data Privacy
  Health & Science
Medical Examiner
Oct. 2 2014 9:49 AM In Medicine We Trust Should we worry that so many of the doctors treating Ebola in Africa are missionaries?
Sports Nut
Oct. 1 2014 5:19 PM Bunt-a-Palooza! How bad was the Kansas City Royals’ bunt-all-the-time strategy in the American League wild-card game?