It's Here: The Bra That Doubles As a Gas Mask.

What Women Really Think
Sept. 30 2010 12:12 PM

It's Here: The Bra That Doubles As a Gas Mask.

/blogs/xx_factor/2010/09/30/the_daily_news_reports_on_a_new_bra_that_can_be_used_as_a_mask_in_an_emergency/jcr:content/body/slate_image

Finally an enhanced product for those who’ve always complained their undergarments just don’t do quite enough: the Emergency Bra . Created by Dr. Elena Bodnar and inspired by the disaster photographs of "9/11 victims running through the ash with rags over their faces," the Emergency Bra can be used as a gas mask in the event of an airborne attack (in addition to being "sexy and supportive" during terror-free times!). You simply detach a cup and secure it around your nose and mouth and tighten to fit using the straps. Of course this means you’ll be running sans bra during an airborne attack, so maybe carry a good ole regular bra around for back-up support.

Currently the bra is selling for $29.95 on ebbra.com and is "available just in B and C-cup sizes" so the A-cups and Joan Holloways of the world are left defenseless. So are men, I suppose. For those unlucky ones, there are these strikingly mundane government-certified masks for sale at Walgreens .

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Photograph of the emergency bra from its official website: ebbra.com.

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