U.K. Ad Campaign Tells Baby Boomers To Put on Condoms

U.K. Ad Campaign Tells Baby Boomers To Put on Condoms

U.K. Ad Campaign Tells Baby Boomers To Put on Condoms

The XX Factor
What Women Really Think
Sept. 16 2010 3:00 PM

U.K. Ad Campaign Tells Baby Boomers To Put on Condoms

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For Sexual Health Week, the U.K.'s Family Planning Association is targeting middle-age Brits after statistics revealed they're contracting STDs twice as often as they were a decade ago.

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We have to give the campaign credit. Depicting people our parents' age on sex benders is a dangerous pursuit, but these ads focus on their fashion prime rather than their sexual second wind.

And we've seen a lot of retro ads -we're guessing these pictures are real-and these look just about right. Our only complaint? The "wear this" tagline doesn't exactly work for women.

This post originally appeared on TresSugar .