Emily's List Sets Out To Reclaim the Mama Grizzly Label

What Women Really Think
Aug. 17 2010 1:41 PM

Emily's List Sets Out To Reclaim the Mama Grizzly Label

There's no escaping the grizzly bear metaphor this election-it's attacking us from all sides (oof, couldn't stop myself). Pro-choice group Emily's List today launched a Web site, Sarah Doesn't Speak for Me , intended to counter Sarah Palin's election-season message that she's representing America's tough-gal everymoms. In addition to a cheat sheet on the (non-woman-friendly) policy views of the female candidates Palin's endorsed , the group's produced a video of liberal working moms proclaiming their values and their Mama Grizzly-ness-dressed in bear costumes. The results are rather absurd-a meta dig at Palin's absurdism, or just unfortunate production values? Judge for yourself below.

Noreen Malone is a senior editor at New York magazine.