Bottom Feeders

Bottom Feeders

Bottom Feeders

The XX Factor
What Women Really Think
May 12 2009 1:40 PM

Bottom Feeders

 

Conventional wisdom holds that a recession's no time to launch a new business ( Double X , ahem, has to disagree with that one), but of course that's not a truism in every industry. Over at our sister site The Big Money , J. Lester Feder writes about the boom the recession has brought to the cloth diaper business, and explains why some startups in the field are flourishing:

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At a time when most of the economy is in the toilet, the cloth-diaper business is booming. Cloth diapering has long been a countercultural lifestyle choice, reserved largely for deeply committed environmentalists. It became more popular in the past couple of years as green went from crunchy to hip. Sometimes too hip: Parents in search of eco-status could shell out more than $300 for a single diaper made from designer-printed organic bamboo fabric. While luxury diapers still sell for upward of $100, most are no-frill models retailing for less than $20, converting a new generation of parents looking to cut costs and creating a growing market for entrepreneurs. Cloth-diapering site Diaper Swappers now has more than 67,000 members, and it is adding new ones at a rate twice as fast as before the recession, now around 100 per day.

 

Read the rest at The Big Money .