As part of an anti-domestic violence campaign in Portugal created by Amnesty International, liquid soap in bar and nightclub men’s bathroom wall dispensers was replaced with a red soap that looked a lot like blood. The shock tactic was accompanied by a sticker warning that those who do not speak out against domestic violence are partners to the crime. “WASH YOUR HANDS OF IT,” the copy howls. Purportedly, those who encountered the substance that resembled blood in color and consistency were hit with “a sense of shock and revulsion.” While the campaign’s creators claim “the initiative helped increase the level of empathy with the cause,” how they came to that conclusion after freaking out drunk guys in Lisbon toilets, it doesn’t specify.
