There are two rules to keep in mind when attempting to spread the word about a noble cause. No. 1: Have a noble cause. No. 2: Adopt an adorable animal as your mascot.
The people at Greenpeace USA are leading a campaign against the federal coal leasing program, a program that expedites climate change and may put some of our national parks at risk. It's a cause worth paying attention to—one that would qualify as noble.
Now, as to the second criterion? Meet one of Glacier National Park's resident marmots, in a fortuitously-timed GoPro selfie.
The video above—which was captured during the filming of a timelapse video intended for a related package—shows a marmot approaching the stationary GoPro suspiciously, before, as Greenpeace puts it, he "decided to give the best photobomb in Greenpeace history."
It's an undeniably cute moment, but one with a message. In the words of Greenpeace online campaigner Dawn Bickett: "This marmot took a minute out of its busy day to show us some love. It’s time for us to do the same. Global warming is shrinking marmot habitat—alpine tundra. Help protect his home from climate change."
TODAY IN SLATE
The Ebola Story
How our minds build narratives out of disaster.
The Budget Disaster That Completely Sabotaged the WHO’s Response to Ebola
PowerPoint Is the Worst, and Now It’s the Latest Way to Hack Into Your Computer
The Shooting Tragedies That Forged Canada’s Gun Politics
A Highly Unscientific Ranking of Crazy-Old German Beers
Welcome to 13th Grade!
Some high schools are offering a fifth year. That’s a great idea.
The Actual World
“Mount Thoreau” and the naming of things in the wilderness.