All credit here to Jeb Lund, who noticed that a hearty zinger uttered by (whoever controls the Twitter feed of) Bobby Jindal also paid to promote it.

.@BobbyJindal my favorite character in Atlas Shrugged is the one who buys sandwich boards to promote his massive owns pic.twitter.com/gnMtUloaZO

— Jeb Lund (@Mobute) June 30, 2014