Ashley Parker does a very nice job previewing nine months of campaign ad dialogue. "Among more than 1,000 health care-focused commercials airing for House races," writes Parker, citing ad trackers, "only seven did not contain negative messages about the law."
Here are a couple of examples of what gets defined as negative. In Florida, the House Majority PAC is trying to smother opposition to Rep. Joe Garcia (who beat a deeply flawed opponent in 2012, aided by Obama coattails) by telling voters how much he hated the ACA rollout.
Same deal in Iowa: Here's the Senate Majority PAC defending Rep. Bruce Braley, the Democrats' frontrunning Senate candidate, because he, too, hated the rollout.
That ran for two weeks at the cost of a quarter-million dollars. Those ads are instructive: The primaries and elections in both states are half a year away, and Braley's drawn unexpectedly weak opposition.
TODAY IN SLATE
The World’s Politest Protesters
The Occupy Central demonstrators are courteous. That’s actually what makes them so dangerous.
The Religious Right Is Not Happy With Republicans
The Feds Have Declared War on Encryption—and the New Privacy Measures From Apple and Google
The One Fact About Ebola That Should Calm You
It spreads slowly.
These “Dark” Lego Masterpieces Are Delightful and Evocative
How White Boy Rick, a legendary Detroit cocaine dealer, helped the FBI uncover brazen police corruption.
Black people’s disdain for “proper English” and academic achievement is a myth.