What Sharknado Tells Us About American Politics

Reporting on Politics and Policy.
July 12 2013 1:59 PM

What Sharknado Tells Us About American Politics

170223270
Look closely at this June 9 waterspout near Nice, France, and you might see some sharks.

Photo by Valery Hache/AFP/Getty Images

Like most people in my Twitter family, I watched and tolerated the Syfy original movie Sharknado this week. (A movie critic pal had a screener, which inspired a beer-and-pizza-and-live-snark gathering.) On Thursday night, as the channel played the movie live, it definitely seemed as though an entire social network was in the grip of sharks being tossed at Los Angeles by a tornado.

David Weigel David Weigel

David Weigel is a Slate political reporter. 

And yet, according to Businessweek's reporting, the movie was something of a bust.

According to the Los Angeles TimesSharknado was watched by only 1 million people, which makes it a bust, even by Syfy standards. Most Syfy originals have an average viewership of 1.5 million people, with some getting twice that.
Advertisement

This offers a valuable lesson, if we want to learn it. Twitter, as read by the pundit/journo class, is a skewed and friendly field of public opinion. What happens on there doesn't necessarily happen anywhere else.

Yet whatever happens on Twitter between politicos becomes huge news. During the Massachusetts special election for Senate, Politico published 1,800 words on the trash-talking war between party Senate campaign committee flacks. "Even the most seemingly minor development in a Senate race — X Senate prospect decided not to run in Y state — can spark a sandbox spat," wrote James Hohmann. The result in that Massachusetts election was basically what someone would have predicted two or three months before it started.

Last week Politico reported on the news that "a new campaign video from Senate Minority Leader Mitch McConnell’s campaign team took off on Twitter on Tuesday." And it's true, the auto-tuned campaign video making fun of Democratic recruit Alison Lundergan Grimes has received more than half a million YouTube views. But is there any evidence that the mockery of Grimes or her failure to buy up one iteration of her campaign Web domain has hurt her? (She didn't buy "alisonlundergangrimesforsenate," but she bought "alisonforky," which seems like the better domain name.)

Twitter absolutely has the ability to create quick national awareness about a local piece of legislation (Texas' SB2) or trial (Kermit Gosnell), and that influences coverage. But do Twitter frenzies have any impact on political campaigns? I'd ask how many female voters swung to Mitt Romney because Ann Romney was so quick to tweet about Hilary Rosen's insult of her. Remember that story?

David Weigel is a Slate political reporter. 

TODAY IN SLATE

Medical Examiner

The Most Terrifying Thing About Ebola 

The disease threatens humanity by preying on humanity.

I Bought the Huge iPhone. I’m Already Thinking of Returning It.

Scotland Is Just the Beginning. Expect More Political Earthquakes in Europe.

Students Aren’t Going to College Football Games as Much Anymore

And schools are getting worried.

Two Damn Good, Very Different Movies About Soldiers Returning From War

The XX Factor

Lifetime Didn’t Think the Steubenville Rape Case Was Dramatic Enough

So they added a little self-immolation.

Politics

Blacks Don’t Have a Corporal Punishment Problem

Americans do. But when blacks exhibit the same behaviors as others, it becomes part of a greater black pathology. 

Why a Sketch of Chelsea Manning Is Stirring Up Controversy

How Worried Should Poland, the Baltic States, and Georgia Be About a Russian Invasion?

Trending News Channel
Sept. 19 2014 1:11 PM Watch Flashes of Lightning Created in a Lab  
  News & Politics
Weigel
Sept. 20 2014 11:13 AM -30-
  Business
Business Insider
Sept. 20 2014 6:30 AM The Man Making Bill Gates Richer
  Life
Quora
Sept. 20 2014 7:27 AM How Do Plants Grow Aboard the International Space Station?
  Double X
The XX Factor
Sept. 19 2014 4:58 PM Steubenville Gets the Lifetime Treatment (And a Cheerleader Erupts Into Flames)
  Slate Plus
Slate Picks
Sept. 19 2014 12:00 PM What Happened at Slate This Week? The Slatest editor tells us to read well-informed skepticism, media criticism, and more.
  Arts
Brow Beat
Sept. 20 2014 3:21 PM “The More You Know (About Black People)” Uses Very Funny PSAs to Condemn Black Stereotypes
  Technology
Future Tense
Sept. 19 2014 6:31 PM The One Big Problem With the Enormous New iPhone
  Health & Science
Bad Astronomy
Sept. 20 2014 7:00 AM The Shaggy Sun
  Sports
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.