Last night, I was working in the Senate press gallery when murmurs of "oh man" and "is that real?" started up. Everyone was sharing this meme from the official Facebook page for Mitch McConnell's re-election campaign.
How much money did that take to make? How much effort? Less than a pittance, I bet, but it's now been shared or "liked" more than 7,000 times. For curious reasons, conservatives hold doubts about Mitch McConnell, and he's seen to be in more danger from a primary challenge than a challenge from a Democrat. In a PPP poll, a mere 53 percent of Kentucky Republicans say they like the guy. But his team has an intuitive grasp of how to bring conservatives along, whether mocking Reid here or casting the rampaging fools of Progress Kentucky as a "liberal super PAC" closely allied to the president.