Weigel

Opening Act: Inouye

Ed O’Keefe takes you inside the Senate as its members learned of Daniel Inouye’s death.

By 5:44 p.m., Sen. Mary Landrieu (D-La.) walked out of the Senate Cloak Room and approached Sen. Amy Klobuchar (D-Minn.).

“Inouye just passed away,” Landrieu said.

“Oh my God,” Klobuchar said, putting her hand to her heart.

Landrieu turned next to Sen. Pat Toomey (R-Pa.): “Inouye has passed away.”

Tim Scott has a prayer warrior posse.

I linked this in a story that’s up on the homepage, but it’s worth linking again: Paul Waldman knocking around the lazy “NRA election domination” myth.

Drew Magary argues that gun manufacturers, not the NRA, must be shamed.

Re-brand the gun debate. The greatest PSA campaign in the history of advertising is the Truth campaign, which did away with the traditional “smoking is bad for you” ads that proved ineffective. Instead, what the “Truth” campaign did was demonize tobacco companies—NOT demonize tobacco or tobacco users—and say THESE PEOPLE ARE FUCKING YOU OVER. They are lying to you and trying to kill you and they are getting rich while doing it. When you change the language, you change people’s perception of what’s really at stake. Make this a crime issue, not an endless discussion about what guns MEAN to everyone.

Max Fisher actually does some research – as opposed to emoting – and explodes the “video games cause violence” myth.

Alex Seitz-Wald does the same with the “more guns less crime” theory.

And you can/must read Sasha Issenberg in the MIT technology review.