Clear Eyes, Full Hearts

Weigel
Reporting on Politics and Policy.
Nov. 5 2012 6:03 PM

Clear Eyes, Full Hearts

COLUMBUS, Ohio -- Weeks ago, the man who brought "Friday Night Lights" to TV asked Mitt Romney to stop using the show's catch phrase. Later, two stars of the show wrote an op-ed, demanding the same, insisting that a conservative Republican couldn't validate its meaning.

Romney's just kept on rolling.

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Romney's started to explain the reference, too, in his Romneyish way. In Cincinnati, he described the Dillon Panthers as a team that played other schools with "rankings higher than they." This version of the story is less ornate.

I think it's pretty brilliant. Romney's best weapon in the final stretch is his fundraising advantage and the gigantic cash drop by third party groups. How to make voters forget that? Align yourself with an underdog team.

David Weigel is a reporter for Bloomberg Politics

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