Where's the Republican Version of the Bain Ads?

Reporting on Politics and Policy.
Nov. 5 2012 8:49 AM

Where's the Republican Version of the Bain Ads?

CLEVELAND, Ohio -- If Mitt Romney manages to lose this election, it will be because Hispanic voters turned against him and never looked back, and because the economic fundamentals in swing states were not quite bad enough to spur voters to oust the incumbent. It will also, on the margins, be due to a lot of wasted Super PAC money on ads that didn't connect emotionally.

David Weigel David Weigel

David Weigel is a reporter for Bloomberg Politics

Here. This is an American Crossroads ad that runs all the time in Cuyahoga County.


This one's from the pro-Romney Super PAC Restore Our Future.

Now, compare this to the ad Priorities USA has put up in the state.


Gut check: Which ad is more emotionally gripping? The one with the lady complaining about the economy complaining about the economy while watching "Morning Joe" on an iPad that retails at (at least) $449? The stock footage of doctors running? Or the micro-documentary with angry workers, with names, who are angry that Mitt Romney's company screwed them over?

That's a rhetorical question. An actual question: With all the money that Romney and his allies had, they couldn't send a research team and film crew to find some angry workers in the Columbus suburbs who make less now than they did in 2008? Bob Shrum wrote the playbook for this 18 years ago. Last year, the Romney campaign even ran a few web ads in which put-upon people explained how much tougher the economy had gotten in Michigan and New Hampshire. Some smart Super PAC could have made a poor suburb famous. It never happened.

David Weigel is a reporter for Bloomberg Politics



The End of Pregnancy

And the inevitable rise of the artificial womb.

Doctor Tests Positive for Ebola in New York City

How a Company You’ve Never Heard of Took Control of the Entire Porn Industry

The Hot New Strategy for Desperate Democrats

Blame China for everything.

The Questions That Michael Brown’s Autopsies Can’t Answer


Kiev Used to Be an Easygoing Place

Now it’s descending into madness.


Don’t Just Sit There

How to be more productive during your commute.

There Has Never Been a Comic Book Character Like John Constantine

Which Came First, the Word Chicken or the Word Egg?

  News & Politics
The World
Oct. 23 2014 1:51 PM Is This the ISIS Backlash We've Been Waiting For?
Oct. 23 2014 5:53 PM Amazon Investors Suddenly Bearish on Losing Money
Oct. 23 2014 5:08 PM Why Is an Obscure 1968 Documentary in the Opening Credits of Transparent?
  Double X
The XX Factor
Oct. 23 2014 11:33 AM Watch Little Princesses Curse for the Feminist Cause
  Slate Plus
Oct. 23 2014 11:28 AM Slate’s Working Podcast: Episode 2 Transcript Read what David Plotz asked Dr. Meri Kolbrener about her workday.
Brow Beat
Oct. 23 2014 6:55 PM A Goodfellas Actor Sued The Simpsons for Stealing His Likeness. Does He Have a Case?
Oct. 23 2014 11:45 AM The United States of Reddit  How social media is redrawing our borders. 
  Health & Science
Oct. 23 2014 5:42 PM Seriously, Evolution: WTF? Why I love the most awkward, absurd, hacked-together species.
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.