Koch Group Announces $3 Million Ad Buy in Pennsylvania and Michigan

Reporting on Politics and Policy.
Nov. 1 2012 10:57 AM

Koch Group Announces $3 Million Ad Buy in Pennsylvania and Michigan

It's a great headline, but it's one of many that overstates what third party groups can do in the last stretch of this campaign. So: Americans for Prosperity, which is chaired (and funded to an unknown extent) by David Koch, has announced $3 million in new ads across two states that lean toward Barack Obama. This is one of the ads.


What the hype doesn't tell you is that AFP has been running this very ad in Pennsylvania for months -- since August. This ad, like the documentary "The Hope and the Change," is a focus-grouped look at the Real People who supported Barack Obama before, but just can't do it anymore. And the American Future Fund is going up with a similar ad, full of women who care about jobs and doin' things, not wedge issues.

All told, conservative groups and Republican campaigns will spend $8.8 million on Pennsylvania ads -- five times as much as Democrats. But the Democratic disavantage isn't 5-1. Candidates get cheaper airtime than third party groups do.

David Weigel is a reporter for Bloomberg Politics



The End of Pregnancy

And the inevitable rise of the artificial womb.

Doctor Tests Positive for Ebola in New York City

How a Company You’ve Never Heard of Took Control of the Entire Porn Industry

The Hot New Strategy for Desperate Democrats

Blame China for everything.

The Questions That Michael Brown’s Autopsies Can’t Answer


Kiev Used to Be an Easygoing Place

Now it’s descending into madness.


Don’t Just Sit There

How to be more productive during your commute.

There Has Never Been a Comic Book Character Like John Constantine

Which Came First, the Word Chicken or the Word Egg?

  News & Politics
The World
Oct. 23 2014 1:51 PM Is This the ISIS Backlash We've Been Waiting For?
Oct. 23 2014 5:53 PM Amazon Investors Suddenly Bearish on Losing Money
Oct. 23 2014 5:08 PM Why Is an Obscure 1968 Documentary in the Opening Credits of Transparent?
  Double X
The XX Factor
Oct. 23 2014 11:33 AM Watch Little Princesses Curse for the Feminist Cause
  Slate Plus
Oct. 23 2014 11:28 AM Slate’s Working Podcast: Episode 2 Transcript Read what David Plotz asked Dr. Meri Kolbrener about her workday.
Brow Beat
Oct. 23 2014 6:55 PM A Goodfellas Actor Sued The Simpsons for Stealing His Likeness. Does He Have a Case?
Oct. 23 2014 11:45 AM The United States of Reddit  How social media is redrawing our borders. 
  Health & Science
Oct. 23 2014 5:42 PM Seriously, Evolution: WTF? Why I love the most awkward, absurd, hacked-together species.
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.