Koch Group Announces $3 Million Ad Buy in Pennsylvania and Michigan

Reporting on Politics and Policy.
Nov. 1 2012 10:57 AM

Koch Group Announces $3 Million Ad Buy in Pennsylvania and Michigan

It's a great headline, but it's one of many that overstates what third party groups can do in the last stretch of this campaign. So: Americans for Prosperity, which is chaired (and funded to an unknown extent) by David Koch, has announced $3 million in new ads across two states that lean toward Barack Obama. This is one of the ads.


What the hype doesn't tell you is that AFP has been running this very ad in Pennsylvania for months -- since August. This ad, like the documentary "The Hope and the Change," is a focus-grouped look at the Real People who supported Barack Obama before, but just can't do it anymore. And the American Future Fund is going up with a similar ad, full of women who care about jobs and doin' things, not wedge issues.

All told, conservative groups and Republican campaigns will spend $8.8 million on Pennsylvania ads -- five times as much as Democrats. But the Democratic disavantage isn't 5-1. Candidates get cheaper airtime than third party groups do.

David Weigel is a Slate political reporter. 



Scalia’s Liberal Streak

The conservative justice’s most brilliant—and surprisingly progressive—moments on the bench.

Colorado Is Ground Zero for the Fight Over Female Voters

There’s a Way to Keep Ex-Cons Out of Prison That Pays for Itself. Why Don’t More States Use It?

The NFL Explains How It Sees “the Role of the Female”

The Music Industry Is Ignoring Some of the Best Black Women Singing R&B


Theo’s Joint and Vanessa’s Whiskey

No sitcom did the “Very Special Episode” as well as The Cosby Show.


The Other Huxtable Effect

Thirty years ago, The Cosby Show gave us one of TV’s great feminists.

Cliff Huxtable Explains the World: Five Lessons From TV’s Greatest Dad

Why Television Needs a New Cosby Show Right Now

  News & Politics
Sept. 18 2014 8:20 PM A Clever Attempt at Explaining Away a Vote Against the Farm Bill
Sept. 18 2014 6:02 PM A Chinese Company Just Announced the Biggest IPO in U.S. History
The Slate Quiz
Sept. 18 2014 11:44 PM Play the Slate News Quiz With Jeopardy! superchampion Ken Jennings.
  Double X
Sept. 18 2014 8:07 PM Crying Rape False rape accusations exist, and they are a serious problem.
  Slate Plus
Behind the Scenes
Sept. 18 2014 1:23 PM “It’s Not Every Day That You Can Beat the World Champion” An exclusive interview with chess grandmaster Fabiano Caruana.
Brow Beat
Sept. 18 2014 4:33 PM The Top 5 Dadsplaining Moments From The Cosby Show
Future Tense
Sept. 18 2014 6:48 PM By 2100 the World's Population Could Be 11 Billion
  Health & Science
Sept. 18 2014 3:35 PM Do People Still Die of Rabies? And how do you know if an animal is rabid?
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.