AdWatch: Alabama

Reporting on Politics and Policy.
March 13 2012 2:46 PM

AdWatch: Alabama

HELENA, Ala. -- If Mitt Romney wins Alabama, he will do so with the expensive playbook that's worked everywhere else: Beating his opponents into drooling submission with ads. The only TV ads I've seen here have been his. Other candidates have bought up time, yes, but according to Greg Giroux, Romney and his Super PAC have outspent Newt Gingrich better than 4 to 1 in Alabama and 3 to 1 in Mississippi; they've outspent the pro-Santorum PAC by 9 to 1 and 5 to 1. Sixty-five percent of all TV ads here have come from Restore Our Future.

David Weigel David Weigel

David Weigel is a Slate political reporter. 

Ah, but there's always radio! Driving around I heard ads from Gingrich's campaign and from Santorum's. From Newt:

Newt Gingrich has a plan for $2.50 gas by drilling here at home, building the Keystone Pipeline, and cutting regulation. The Gingrich $2.50 plan -- right for America, and right for my wallet.
Advertisement

From Rick:

While Romney was writing a personal check funding Planned Parenthood, the largest abortion provider in the country, Rick Santorum was writing the law that ended partial birth abortions forever. While Romney was raising taxes and fees over $700 million, Rick Santorum was voting against every tax increase and fighting for a Balanced Budge Amendment. When Romney supported the taxpayer bailout for his Wall Street millionaire buddies, Rick Santorum opposed the bailouts. And while Romney was creating his big government entitlement program called Romneycare, Rick Santorum was leading the fight to end the welfare entitlement and sending millions from welfare to work. Mitt Romney. He may have lots of money for lots of TV ads. But Rick Santorum has something Mitt Romney will never have: A conservative record.

I've heard less of this than I've heard ads for the Chief Justice race, an unexpectedly fascinating contest between an incumbent, a scandalized former attorney general, and Roy Moore, the Ten Commandments judge. His radio ad features a long James Dobson endorsement and an original song for a guy whose career has stalled out since his failed 2006 and 2010 gubernatorial bids.

He fights for freedom, family and faith
Hey, Alabama! It's a brand new day

David Weigel is a Slate political reporter. 

TODAY IN SLATE

Medical Examiner

The Most Terrifying Thing About Ebola 

The disease threatens humanity by preying on humanity.

I Bought the Huge iPhone. I’m Already Thinking of Returning It.

Scotland Is Just the Beginning. Expect More Political Earthquakes in Europe.

Students Aren’t Going to College Football Games as Much Anymore

And schools are getting worried.

Global Marches Demand Action on Climate Change

Politics

Blacks Don’t Have a Corporal Punishment Problem

Americans do. But when blacks exhibit the same behaviors as others, it becomes part of a greater black pathology. 

Why a Sketch of Chelsea Manning Is Stirring Up Controversy

How Worried Should Poland, the Baltic States, and Georgia Be About a Russian Invasion?

  News & Politics
Weigel
Sept. 20 2014 11:13 AM -30-
  Business
Business Insider
Sept. 20 2014 6:30 AM The Man Making Bill Gates Richer
  Life
Quora
Sept. 20 2014 7:27 AM How Do Plants Grow Aboard the International Space Station?
  Double X
The XX Factor
Sept. 19 2014 4:58 PM Steubenville Gets the Lifetime Treatment (And a Cheerleader Erupts Into Flames)
  Slate Plus
Tv Club
Sept. 21 2014 1:15 PM The Slate Doctor Who Podcast: Episode 5  A spoiler-filled discussion of "Time Heist."
  Arts
Television
Sept. 21 2014 9:00 PM Attractive People Being Funny While Doing Amusing and Sometimes Romantic Things Don’t dismiss it. Friends was a truly great show.
  Technology
Future Tense
Sept. 19 2014 6:31 PM The One Big Problem With the Enormous New iPhone
  Health & Science
Bad Astronomy
Sept. 21 2014 8:00 AM An Astronaut’s Guided Video Tour of Earth
  Sports
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.