A Heat-Seeking Missile Named John Sununu

A Heat-Seeking Missile Named John Sununu

A Heat-Seeking Missile Named John Sununu

Weigel
Reporting on Politics and Policy.
Feb. 17 2012 2:43 PM

A Heat-Seeking Missile Named John Sununu

The problem: Former Sen. Mike DeWine, now Ohio's attorney general, switches from a Mitt Romney endorser to a Rick Santorum endorser. The additional problem: DeWine will endorse Santorum at 2 p.m. CT on a holiday weekend (President's Day is a holiday, really), sucking up the news cycle like some pro-life anteater.

The solution: Schedule a press call with John Sununu, the former governor of New Hampshire, speaking as the lead surrogate. For a call about Ohio. Reporters from Politico and the Weekly Standard, respectively, tweet about how it worked.

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The media loves violent rhetoric (hello, Sarah Palin!), and so this washes over the message that the campaign had meant to push: DeWine backed Santorum because the two of them are squishy defenders of restoring felon voting rights.

David Weigel is a reporter for the Washington Post.